While we pride ourselves on being the go-to hat shop for mothers of the bride and groom, we also love to create fabulous hat and fascinator designs for race-goers. Racing is certainly in our blood at Simply Devine – we first opened our doors in 2004 to coincide with Royal Ascot moving to York during […]
Category Archives: News
Hurray – We’re back to normal – or at least as normal as we can be in these strange times! We know things are looking up for brides and grooms – and their mothers – because we’re busy in the shop again. We’ve had glorious weather, though this may change in the coming weeks, and […]
It’s been tough 18 months, hasn’t it? And I’m not just talking about the wedding industry. We’ve isolated, we’ve furloughed, we’ve worked from home and businesses have gone under. Even worse we’ve seen family members struggle with illness and we’ve lost loved ones. Times are still fragile, but July brings hope of restrictions eased and […]
The good news for weddings is that things will soon be back to normal (hopefully!) We are delighted that customers are returning to the shop with their wedding outfits – most of which they have had in their wardrobes for the past year – to find the perfect co-ordinating hat or fascinator. For the moment, […]
A recent survey by Confetti Magazine and the National Wedding Show conducted during October found that a staggering 92% of weddings had been postponed during 2020. We recently wrote about how this had impacted on the wedding industry in general (see previous article) but we didn’t take into account the human cost of postponing a […]
We don’t need to tell you how devastating this year has been for the economy. While many people have been furloughed and paid to stay at home, many more businesses have gone into administration as shops were forced to close and only essential stores were allowed to trade. Of course, the huge giants of industry […]
Simply Devine is a wholesaler selling to other boutiques and hat shops as well as a retailer, so our planning cycle for our new collection begins a year in advance. We start in around January/February looking at the colour palettes of special occasion wear for the following year, to ensure that our hats and fascinators […]
The latest COVID-19 restrictions on nuptuals have seen the wedding industry take an enormous hit on their businesses. Liz Devine-Wright, owner of the Simply Devine Hat Shop in Tadcaster, has seen sales plummet this year due to the restrictions on wedding numbers and cancelled race meetings. “While I understand there is a need to protect […]
In these very unusual times, weddings are changing. While many brides have postponed their 2020 weddings until 2021, some brides have decided they want to go ahead and get married anyway, despite being allowed only 15 guests, and no reception. The consequence of this is that wedding outfits have changed – including both for the […]
With more than 17 years’ experience in the millinery business, we can almost guarantee that when a customer walks through the door, they are most likely to say “I don’t wear hats!” In this country, we have certainly got out of the habit of wearing hats – unless it’s freezing cold out, or we’re going […]