The collection has been designed by owner Liz Devine-Wright together with an Italian couturier – the latter of whom formerly worked for one of the major international fashion houses – and will match and co-ordinate with Simply Devine’s new season range of hats, hatinators and fascinators.
Said Liz: “Mothers of the bride or groom have also told us they also want something different– and this is what we set out to achieve with our first collection of special occasion wear.
“The average dress size in the UK is a size 16 and our shop customers have told us they want ¾ sleeves to cover their arms, but they also want to get good value if they are spending a great deal of money for a special day, so any embellishments such as adorned belts can be removed once the occasion is over, making them wearable for parties, theatre or dinner nights out afterwards.
“Our outfits will look amazing on the day but will adapt for use afterwards, instead of languishing in the back of the wardrobe. This new collection will perfectly complement our hats and colour palette for the coming season.
Simply Devine will ensure a perfect fit as each garment is made to order from a choice of styles and fabrics, and since these are not currently available on the high street, they retain their exclusivity, ensuring that no-one else will be wearing the same outfit!